Gender differences: visual attention and attitude toward advertisements

Gender Differences in Advertisements

Gender Differences in Personal Advertisements in Lithuanian Itv Sms

This study examines a popular Lithuanian iTV SMS program, Telejazz, which broadcasts music and personal ads posted by viewers to the program in the form of text messages. The contents of the televised SMS ads are compared with previous research on personal ads in print media. Despite the novelty and the technical constraints of the convergent iTV SMS medium, content analysis of the personal ads...

Relationship between Religious Attitude and Academic Achievement in Students: Gender differences

Introduction: The purpose of this study was to identify the relationship between religious attitude and academic achievement and the differences between male and female students in these variables. Methods: 313 student (including 188 female students and 126 male students) were selected through multistage cluster random sampling and the Religious Attitude Scale (Aslani, 2003) were completed. The...

Attention Modifies Gender Differences in Face Recognition*

Gender differences favoring women have been found in face recognition, and in addition to this, it has been shown that women remember more female than male faces. This own-gender effect may be a result of women directing more attention towards female faces, resulting in a better memory. The aim of this study was to assess the role of attention for gender differences in face recognition and wome...

[Differences in attitude toward patient-centeredness in patients and physicians].

PURPOSE There have been studies on the patient-centeredness of medical students and physicians in South Korea, but no result has presented the patient-centered attitude of patients and doctors. So, this study intended to compare the attitudes of patients and doctors toward the roles that patients and physicians should play in the health care process. METHODS One hundred and fifteen doctors an...